Challenge : Lack of monitoring frequency, New users do not have specific communication mode
• Unlike FMCG consumers, diabetes patients expect more caring and glucose control guidance after purchasing meter. That is why we initiated the royalty program- the WinTouch Club- to serve their needs.
• New customers don’t know the using and monitoring frequency of glucose meter, also CRM don’t have the specific communication mode for new customers currently.
• We innovative methods for serve more patients with the WinTouch Club.
The Strategy
Optimized the Enrollment Process
Leverage outside partners
Use word- of- mouth to bring in more members
Encourage continuous monitoring
Results
1) Covering area expand to 24 provinces in the country .
2) Membership number has as increased 8.5 times.
3) Customer service hotline answer quantity increase 7.3 times
4) Test paper sales increased by 25% in 2013
Execution
1) Covering area expand to 24 provinces in the country .
2) Membership number has as increased 8.5 times.
3) Customer service hotline answer quantity increase 7.3 times
4) Test paper sales increased by 25% in 2013
Campaign Details 
